Purpose:

Charleston, South Carolina is know for its rich history, well-preserved architecture, mannerly people and adult beverages! Well established brand, Blue Moon called on Pedicab Outdoor to turn the heads of the people of Charleston by providing complimentary pedicab rides during their annual Bridge Run.

Execution:

Seven of Charleston’s finest pedicab drivers provided complimentary rides to racers.

Set amid the historic ambiance of the city’s Old & Historic District, the race showcases Charleston’s distinctive architecture, history and culture.

Campaign Details:

Branded pedicabs, brand ambassodorship

What People Said:

“No better way to enjoy Charleston than in the back of a pedicab. Thanks for the complimentary ride, Blue Moon!”

“Thank you to Blue Moon for saving my feet!”