In order to increase exposure at this year’s SuiteWorld event, six pedicabs were wrapped in Intacct branding and offered complimentary rides to conference attendees.
Colorful ad wraps were installed on six pedicabs and drivers clad in green T-shirts were armed with various talking points.
Peak ridership each day occurred around 12:30 p.m. with attendees eager to save time during lunch. Also, 6:00 p.m. was a busy hour with several rides destined for area bars and hotels.
6 branded pedicabs, with outfitted drivers
Approximately 180 rides provided during two a eight-hour shifts
6,000 = approximate number of SuiteWorld attendees potentially exposed to Intacct
3,000 = approximate number of other motorists potentially exposed to Intacct
2,000 = approximate number of other pedestrians potentially exposed to Intacct
What People Said:
“So glad I chose to ride.”
“Can we take a picture? We work for the competition and are going to tag #tryingtokeepup.”
“I could have walked but I wanted to take an Intacct cab.”
“I’m glad you are here, I was hoping for a good time!”
“I think I should get my company to advertise this way.”