Purpose:

During the World Series in Boston, McDonald’s teamed up with Pedicab Outdoor to provide fans and pedicab patrons with coupons for McDonald’s Mighty Wings.

Execution:

Five pedicabs were branded and pedaled around during the World Series passing out coupons to passengers.

Campaign Details:

Full vinyl wraps, Brand Ambassadorship.

What People Said:

The “World Series pedicabs are the perfect ride through Fenway”