The Miller Coors Distributor Convention is the annual meeting of Miller Coors business partners in San Diego. Miller Coors wanted to provide a bit of pampering to convention-goers while boosting brand recognition.
20 fully-wrapped pedicabs and one custom-built pedicab provided complimentary rides to people attending the three-day convention. Drivers were outfitted in fully branded ski clothing to match the branding of the Coors Light pedicabs and operated around the Convention Center and major convention-area hotels. Brand ambassadors provided 500 hours of free rides in three days, totaling more than 1000 complimentary rides.
Brand Ambassadors, Fully Branded Outfitted Drivers, Complimentary rides, Full Vinyl Wrap, Custom-Built Pedicab
What People Said:
“Thank you so much for the free ride, I had no idea it was going to be so fun!”
“We love the free rides from Coors!”