Purpose:

Salesforce and Pedicab Outdoor took over San Francisco for the fourth consecutive year for the annual Dreamforce show.

Execution:

For four days in October, 40 pedicabs chauffeured conference-goers to meetings, hotels and conference sessions throughout the city.

Salesforce and their partners, Adobe, Capgemini, Finacial Force and PROs co-branded the pedicabs with their respective logos and drivers wore corresponding t-shirts.
Campaign Details:

40 fully-wrapped, branded pedicabs, brand ambassadorship.

7,500 estimated complimentary rides provided

What People Said:

“You guys are the best part of Dreamforce, I look forward to my Dreamforce pedicab ride each year”

“I’m all about options. Dreamforce always has options, especially when it comes to transportation and your pedicabs are my favorite”

“It wouldn’t be Dreamforce without you guys!”

“I definitely wouldn’t have made my meetings in time if it weren’t for you guys, thank you Salesforce!”