From June 6-9 four branded Transitions pedicabs provided transportation for attendees of the CMA Country Music Festival in Nashville, Tennessee. The pedicab drivers were able to give courtesy rides to and from the park as well as to restaurants, bars or nearby downtown locations.


Four drivers wore branded T-shirts and tickets to distribute to the attendees. These special tickets entered the passengers for a chance to win a VIP trip to the CMAs and an autographed guitar signed by Darius Rucker. Over the course of the entire festival over 600 rides were given and over 200 tickets were handed out.
Campaign Details:

Brand Ambassadors, Complementary rides, fully vinyl wrap, Promotional Giveaways