HP Hood in conjunction with Pedicab Outdoor helped people in downtown Boston and Portland find relief from the heat and promote their new ice cream sandwich, the Harvey Bar.

Boston Pedicab and Maine Pedicab customized their cabs with Hood ice cream advertising wraps and dressed up drivers with bow-ties to distribute free chocolate covered ice cream bars to patrons. The two teams were able to distribute more than 15,000 bars to excited passersby.

Campaign Details:

Brand Ambassadors, Branded Outfits, Collateral Distribution, Full Vinyl Wrap.

What People Said:

“Hood Harvey Bars Galore!”– Maine Today

“HP Hood helps people passing through City Hall Plaza find relief from the heat.”– Boston.com